<p>The concept is simple enough. Two friends have a chat about a topic and we get to be a friend sitting on the couch across from them, laughing at their take on life.</p>

<blockquote>
<p>They <a href="http://www.someecards.com/parenting/moms/i-mom-so-hard/" target="_blank">explain</a> their popularity this way: &quot;Moms have a sort of shorthand with one another, where you can just say what you&rsquo;re thinking and feeling without having to qualify it. Moms already know that you love your kids; that goes without saying. So we can make fun of ourselves and our lives (while still loving them) and other moms just get it&quot;</p>
</blockquote>

<p>Recent topics covered include their take on Body Hair, Beauty Treatments and&nbsp;Mother&#39;s Day.</p>

<p>However, the latest video posted to their <a href="https://www.facebook.com/imomsohard/" target="_blank">Facebook</a>&nbsp;page has struck a chord and already being viewed over 2 million times this week.</p>

<p>Warning: Do not eat while watching as&nbsp;you will be laughing so hard that you&#39;ll have to spit your food out&nbsp;;-)</p>

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<p><iframe allowfullscreen="true" allowtransparency="true" frameborder="0" height="315" scrolling="no" src="https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fimomsohard%2Fvideos%2F2278386258968748%2F&amp;show_text=0&amp;width=560" style="border:none;overflow:hidden" width="560"></iframe></p>

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